New Lesson! Logo Design (using Flash)...

This lessons comes on the heels of a good friend of mine getting offered $1500 just to "retool" a logo. Not even create one from scratch, but just to finesse it some. Now don't start salivating yet, and imagining yourself in a pool full of money just from creating a couple logos, but the point here is obvious... logo designers get paid well! As they should be. Corporate "identity" and brand recognition both rely heavily on an effective logo.

Suppose the Deli around the corner offered you $250 to design a logo. Not bad right. Probably it'll take a couple hours and if so, thats a good hourly rate. Now what if some new company specializing in micro-brewed beer was starting up, and wanted a logo. Would $250 be fair. Probably not. You'd be creating something that will be used heavily (on every beer bottle probably) to sell the product. So how a logo is going to be used is fair game in determining a price. And obviously too, a brand's logo will be scrutinized from everyone at the company from the CEO to the janitor. So you could expect plenty of revisions no matter how great your first draft is. So lets change the price tag. Is $2500 fair? You get to decide. I just sell the training.

Part 1 focuses on the basics of flash illustration, while laying out different things that can be done with single letter logos or logos using a company or person's initials.

Part 2 gets a bit more advanced in terms of shading the logo and some other Flash tricks common to this type work.

Part 3 (my fav) deals mostly with abstract shapes, which usually integrate into the logo or just sit beside or near a logo.

And where can you purchase this fine tutorial. Right here.